Google+ is all about the personal branding, and they insist that you use your real name for your profile. If you want to use a business name, blog name, or keywords, save it for your Google+ Page.
Meta Description: You’re Name – Your
Headline + Your Occupation
The Meta description for your
Google+ profile is a combination of different pieces of your profile
information including:
- Your name followed by your headline.
- Your occupation.
- Your current employer.
Those items are followed by your introduction text, but by this point you're
usually well beyond the 160 character mark. Make sure that the first 160
characters count by writing a great headline and occupation title. Also make
sure those areas are set to be seen by anyone on the web.
Do follow Links: Everywhere
From what I can tell, the links within the introduction content as well as
the ones under other profiles, contributor to, and recommended links are all do
follow. So don’t shy away from anchor text as this is a premier Google
property. Just make sure the profile still sounds good and doesn't look like a
big link farm.
SEO Elements of the Google+ Page
When it comes to the customizable SEO elements of the Google+ pages, they
are about the same as the personal profiles. One exception is that there isn't
an occupation or current employer field in the pages (or at least not for
products or brands). Hence your Meta description will be your page's name,
headline, and then the introduction text.
